From Strategy to Presence: Nova’s Partnership with BuiltFor Studio
- By: Nova Construction Team
- Published:
- Updated: October 8, 2025
Nova Construction Services has been working with BuiltFor Studio, a marketing agency that focuses on the construction industry. During this partnership, they have delivered a wide range of marketing projects that helped us strengthen our brand, reach new clients, and show the value of our work in a clear and professional way.
Through these projects, BuiltFor Studio has helped us build a stronger presence in the New York construction market. Our brand now feels more consistent, our online channels reach more people, and it is easier to find us on the internet. Clients can clearly see the results of our work, contact us directly, and follow our current projects through social media updates.
Highlights of the Nova Website Redesign
Our new website was designed to be clear, modern, and easy to use. Navigation is simple, pages load quickly, and the site works smoothly on both desktop and mobile devices. The fresh look gives visitors confidence while reflecting the professionalism of our work.
A large portfolio section showcases our completed projects across New York City. High-quality photos and visuals highlight the scale and detail of each restoration, allowing clients to see the quality we deliver. The portfolio has become both a sales tool and a showcase of Nova’s expertise.
The site is also optimized for SEO, making it easier for potential clients to find us online. With stronger visibility in search results, more people can discover our services, explore
recent work and reach out directly. The website now supports both our marketing efforts and our long-term growth. You can find more about websites on the BuiltFor Studio site.
Why Printed Materials Matter?
Not only are we consistent online, but we also make sure our brand is visible in person. Branded clothing, notebooks, and useful items on job sites give our team a unified and professional look. These small details help us stand out during meetings with clients, inspections and events. They show that we care about quality at every level, not just in the projects we deliver. Every interaction becomes a chance to strengthen our brand.
Printed materials also make it easier to share who we are and what we do. BuiltFor Studio designed a portfolio for us that highlights the scale and variety of our work, while business cards leave a clear reminder long after a meeting is over. Brochures, inserts, and presentation folders give clients a complete picture of our services. Together, these tools support stronger connections, reinforce trust, and make the Nova name more memorable in every setting.
The Benefits of Good Photography
Professional photography makes it easier for clients to see the quality we stand for. Clear, high-resolution images capture the scale of large projects as well as the finer details that show craftsmanship and technical skill. Organized photo shoots of completed work give us visuals that can be used everywhere — from websites and online portfolios to client meetings and printed materials. They help present our work in a polished, professional way.
Photos also tell the human side of construction. Showing our team in action highlights the people, culture, and expertise that drive every project. These images build trust and make it easier for clients and partners to connect with Nova. By combining project photography with portraits of our crew, we not only document what has been built but also show the values and people behind it all.
BuiltFor Studio planned the shoots with the end use in mind, knowing how the photos would be applied across web, print, and video. That approach made the results completer and more effective.
The Power of Video Marketing
Videos highlight the projects: the details, craftsmanship, and often the complexity of the work. In construction, projects come first and showing the people behind them also adds real value. BuiltFor Studio helped Nova Construction Services realize that video is king, as all social media algorithms promote video content, which means anyone who wants to stay visible needs to invest in it.
This medium also builds stronger connections with our audience. Seeing our team on screen adds a personal touch and makes the Nova brand more relatable. Videos posted on LinkedIn and shared across channels reach new clients, attract talent, and create long-term trust. With video storytelling, we are able to bring our message to life and show the value of our work in a way that words alone cannot. You can explore more about professional videos on the BuiltFor Studio website.
What Are the Benefits of Staying Active on Social Media?
Strong presence on LinkedIn has become one of our most effective ways to connect with the right audience. Regular updates keep our profile active, highlight ongoing projects, and position Nova Construction Services as a trusted voice in the New York construction market. These posts not only reach potential clients but also help attract new talent and strengthen relationships with partners.
Digital outreach goes beyond posting updates. By sharing industry insights, project milestones, and team highlights, we build credibility and stay visible in a competitive field. This work shows consistency, which is key for long-term growth. If you would like to learn more about how social media supports a brand, BuiltFor Studio explains it in detail on their social media management page.
One Year of Results That Prove the Impact
Thanks to a new SEO-optimized website, the work done by BuiltFor Studio translated directly into measurable growth and the numbers below show the results from just one year:
- Over 16,000 new users visited our website.
- We appeared more than 500,000 times in Google searches, with 6,000+ people clicking through to our site.
- Nova is now ranked in the top five results for key phrases like façade restoration New York, façade restoration contractors NYC, and façade restoration Manhattan.
- 500 valuable contacts came through the website, including potential clients, industry partners, and candidates for future roles.
Social Media Growth and Engagement: our LinkedIn presence has seen a major boost, with stronger activity, more followers, and higher visibility that continue to expand our reach:
- More than 2,000 new followers joined, bringing our total to over 3,000.
- The LinkedIn page itself was viewed over 8,000 times.
- We also expanded to new platforms, building YouTube and Pinterest channels as visual spaces to showcase our work and keep content flowing.
Other Lasting Benefits: the impact of marketing went beyond numbers, bringing improvements to our daily work, internal culture, and the way Nova is seen by clients and partners:
- Sharing stories about our culture helped us attract stronger job candidates who connect with Nova’s values.
- An internal newsletter improved communication and kept teams better informed.
- A professional digital and print portfolio replaced basic handouts, becoming a key tool in winning new business.
- Branded clothing and materials reduced costs while making our field operations look more consistent and professional
These results show how strong and consistent marketing can translate into real business growth. We’re proud of the progress and the results we’ve achieved together with BuiltFor Studio. You can explore their work and philosophy on the BuiltFor Studio website. Their work helped us present Nova more clearly and reach the audience that matters most.
Got a project in mind? Let's chat about bringing your construction vision to life!
